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A clear path. Room to explore.

See every chapter and lesson before you begin. Start with the foundations, follow the branches, and unlock each new level through the work you finish.

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141 lessons
Apprentice level 01 badge design01
Level 01 · Apprentice

Product Foundations

0% complete · Ready to learn

Level overview ↗

01.1What the job actually is

01.2Reading a product

01.3Users and their jobs

01.4How the business works

01.5Metrics that hold

01.6Turning signal into a claim

01.7Writing it down

01.8Defending it

The level capstoneThe Friday memo

Build → submit → review
Practitioner level 02 badge design02
Level 02 · Practitioner

Discovery & Product-Market Fit

Preview the path · Complete earlier levels to begin

Level overview ↗

02.1Finding people worth talking to

02.2Interviewing without leading

02.3The evidence you already have

02.4Watching instead of asking

02.5Framing and sizing the problem

02.6Product-market fit, honestly

02.7The bet, the test and the pack

The level capstoneThe discovery pack

Build → submit → review
Artisan level 03 badge design03
Level 03 · Artisan

Design & Prototyping

Preview the path · Complete earlier levels to begin

Level overview ↗

03.1Learning to see

03.2Typography and spacing

03.3Colour, contrast and accessibility

03.4Information architecture and navigation

03.5The user flow and the state matrix

03.6Sketch to prototype in a day

03.7Working with the craft

The level capstoneThe redesigned flow

Build → submit → review
Operator level 04 badge design04
Level 04 · Operator

Build & Ship It Yourself

Preview the path · Complete earlier levels to begin

Level overview ↗

04.1How software actually works

04.2Reading code, and following a change

04.3Answering your own questions

04.4Writing it so nobody has to rewrite it

04.5Building the thing

04.6Putting it on the internet

04.7Shipping with a team

The level capstoneThe thing you shipped

Build → submit → review
Architect level 05 badge design05
Level 05 · Architect

AI Product Management

Preview the path · Complete earlier levels to begin

Level overview ↗

05.1What the model is actually doing

05.2Is this actually a model problem?

05.3Evals: how you know it works

05.4Retrieval, and the wrong document

05.5Tools, loops and agents

05.6Cost, latency and the shape of a good answer

05.7Designing for wrongness

The level capstoneThe working AI feature

Build → submit → review
Principal level 06 badge design06
Level 06 · Principal

Launch, Growth & Your Career

Preview the path · Complete earlier levels to begin

Level overview ↗

06.1Roadmaps, bets and saying no

06.2The launch

06.3Reading your own numbers honestly

06.4Experiments worth running

06.5Growth, pricing, and the review nobody schedules

06.6Ethics and judgement

06.7Turning it into a career

The level capstoneThe full case

Build → submit → review

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