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The path

Six levels, Apprentice to Principal.

Each level is a full course, not a module. 43 chapters and 141 lessons in total, about 148 hours of material, and every one of them ends in an artefact you keep. Level 1 is open. Finish it and Level 2 opens.

Test Yourself

It takes an afternoon and puts something of yours online.

Before the ladder, one idea of yours, researched and shipped as a single page site. Do it first and the rest of the course has something real to attach to.

Test Yourself
Level 01Apprentice
Open

Product Foundations

Walk into a company with no product process and produce something useful in your first week.

8 chapters · 24 lessons · ~31hOpen
Level 02Practitioner
Finish Level 1

Discovery & Product-Market Fit

Find problems worth solving in a product that already has users, and prove one of them before anyone writes code.

7 chapters · 22 lessons · ~31h
Level 03Artisan
Finish Level 2

Design & Prototyping

Design a real interface yourself, critique one without being annoying, and prototype fast enough that arguments end.

7 chapters · 22 lessons · ~19h
Level 04Operator
Finish Level 3

Build & Ship It Yourself

Understand how software actually works, answer your own data questions, write a spec an engineer does not have to rewrite, and put a real product on a real URL without waiting for anyone.

7 chapters · 23 lessons · ~20h
Level 05Architect
Finish Level 4

AI Product Management

Ship an AI feature you can defend: a versioned prompt, an eval suite that turns “feels better” into a number, a cost per interaction, and an interface designed for the times the model is wrong.

7 chapters · 24 lessons · ~23h
Level 06Principal
Finish Level 5

Launch, Growth & Your Career

Get it in front of people, tell the difference between a win and noise, and turn everything you have built into a job.

7 chapters · 26 lessons · ~24h
How the gate works

Sequential, on purpose.

Free, all of it

Every level, every dataset, every template. No card. You sign in so your progress and your builds stay with your account.

One at a time

Level 4 asks you to deploy a product, which assumes the spec you wrote in Level 3, which assumes the research in Level 2. Finish a level and the next one opens.

Badges are optional

You can complete all six levels without paying anything. The badge and the community are the only paid part, once, for life.