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The course is free. Always.

All six levels, 43 chapters, 141 lessons, every dataset and every template. No card, no trial, no chapter held back. You pay only if you want your work reviewed and a room full of people who can refer you.

Free forever

The Learning

$0 no card, ever

  • All 6 levels, 43 chapters, 141 lessons
  • Level 0, from an idea to a live URL
  • Every dataset, template and prompt pack
  • Worked solutions for every lesson
  • Progress saved to your account
Start learning
Inner CircleMost popular

Supercharge Your Career

$119 once, not a subscription

  • Projects reviewed by practising PMs
  • Join a closed community of working PMs for life
  • Referrals from members

Get your work reviewed by people who actually build products.

Working PMs, founders and product leaders.

Members of the Inner Circle community
  • Live teardowns, meetups & office hours
  • Badges and certificates for your work
Join Now
What the fee buys

Six things, and none of them are lessons.

The lessons are free and stay free. What you are paying for is the part a course cannot give you on its own: someone reading your work, and a room that knows who is hiring.

Your capstone read by a practising PM

Every level ends in something built. Send it and get it back marked up by someone who does this for a living, with the parts that would not survive a real review circled.

A closed room, not a broadcast channel

Working product managers, people mid-switch, and a few founders. Small enough that asking a question gets an answer, not a like.

Referrals from members who are hiring

Roles get posted by the people who own them. A referral from inside is worth more than a hundred applications, and this is the shortest path to one.

Feedback before you ship, not after

Post the spec, the funnel, the pricing page. Get told what is wrong with it while it is still cheap to change.

Live teardowns and office hours

A real product pulled apart in public every month, and a session where you bring whatever is stuck.

Six verified badges

One per level, issued when the capstone passes. A link a hiring manager can check, attached to work they can read.

The badges

One per level, and each one has work behind it.

A badge here is not a completion certificate. It is issued when the capstone for that level passes review, which means somebody read what you built and said it would hold up.

Apprentice level 01 badge design01
Level 01ApprenticeThe Friday memo
Practitioner level 02 badge design02
Level 02PractitionerThe discovery pack
Artisan level 03 badge design03
Level 03ArtisanThe redesigned flow
Operator level 04 badge design04
Level 04OperatorThe thing you shipped
Architect level 05 badge design05
Level 05ArchitectThe working AI feature
Principal level 06 badge design06
Level 06PrincipalThe full case
Before you ask

The awkward questions.

Is it really one payment?
Yes. $119 once, for life. No renewal, no per level fee, no upsell at the end of a level.
Can I finish the whole course without paying?
Yes, and plenty of people should. Every lesson, dataset, template and worked solution is free. Nothing in the curriculum is behind the fee.
What if I pay and the community is quiet?
Then it is not worth your money and you should say so. The room is deliberately small, which is the point, but a small room that nobody posts in is just a group chat.
Do I have to pay to get a badge for Level 1?
Yes. The badge involves a person reading your capstone and marking it, which is the part that costs something. Finishing Level 1 unlocks Level 2 either way.