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Principal level 06 badge design06
Level 06Principal

Launch, Growth & Your Career

Get it in front of people, tell the difference between a win and noise, and turn everything you have built into a job.

The assistant you built in Level 05 works. Sona now has to put it in front of 60,000 people without breaking the ones who already pay, and you have to be able to say afterwards whether it worked. Then, in the second half of the level, you leave the building. Six capstones, a live product and a hiring manager who will give you ninety seconds.

7
chapters
26
lessons
26
things you build
~24h
of material
The Sona office in launch week: two monitors showing dashboards, a whiteboard with a rollout ladder drawn on it.
Launch week. The whiteboard says 1, 10, 50, everyone.
Who this is for

You can discover, design, build and ship. You now need to launch it in public, read the result honestly, and be hired for it.

By the end

What you will be able to do.

Publish a roadmap made of outcomes, and a not doing list that survives contact with sales

Run a staged rollout with kill criteria written before you are emotionally invested

Say “this did not work” out loud when the chart looks like a win, and prove it

Design one growth loop and price the thing it feeds

Turn six capstones into a portfolio, a case study and a five minute answer that ends an interview in your favour

The curriculum

7 chapters, 26 lessons.

Lessons open in order. You can go back to anything you have already reached, and forward one step at a time.

Locked

Finish level 05 first.

This level assumes the work in the one before it. Nothing here is hidden behind a payment, only behind the level below.

Go to level 05
Capstone

The full case

Everything from all six levels, packaged as a portfolio a hiring manager will actually read. The live product, the strategy behind it, the decisions and what they cost, the numbers after launch including the ones that went the wrong way, and the five minute version you can tell without notes.

What you ship
  • A public portfolio page linking a working artefact from every level
  • One case study written to the format in chapter 7, with real numbers and one thing you got wrong
  • A recorded five minute walkthrough, second take
  • A CV and profile rewritten around shipped work rather than responsibilities
The badge

This is the last level, so finishing it completes the ladder. The Certified AI Product Manager badge itself is reviewed by a practising product manager and is part of the one time community fee.

Your work, reviewed

Submit your capstone

Share your project, supporting evidence, and published write-ups. Your level is included automatically so the reviewer has the right brief.