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Sarvam: Speak the language people speak.

Sarvam builds AI models in India for Indian languages, designed for voice first. Explore when meeting people in their own language and by voice opens a market that a translated text app cannot, and what it costs to build.

See the idea in one picture ↓
Indian languages, 2026 models
22
first, not text first
Voice
chosen by the IndiaAI Mission
2025
languages in Bulbul’s voice
11

Figures as reported by the company.

Independent educational analysis. Scenarios, people, numbers and illustrations on this page are original PMcademy practice material, not company research results or an endorsement.

The idea in one picture

From typing in English to speaking your language

A text appType your question in English...SubmitVoice firstModelbuilt in Indiaspoken answer22 Indian languages, 2026 modelsहिन्दीதமிழ்తెలుగుবাংলাಕನ್ನಡमराठीગુજરાતીਪੰਜਾਬੀമലയാളംଓଡ଼ିଆLanguage coverage as Sarvam describes it; 10 of the 22 shown
  1. 1A text app

    Reading and typing in English leaves out people who do neither comfortably.

  2. 2Voice first

    A model built in India hears the question in the person’s language and answers out loud.

  3. 3Many languages

    The 2026 models are described as covering all 22 scheduled Indian languages.

Animated illustration. Names, numbers and people are fictional teaching material.

The tension

Most software assumes people read and type.

Before

Read the screen, type in English

After

Speak in your own language, hear the answer

Read the analysis

Imagine a service that could help millions of people, but only if they can read the screen and type a question. Many people speak several languages fluently and type in none of them comfortably. Translating the screens helps some. Letting people simply speak, in the language they use at home, changes who can use it at all. The product question is who your interface quietly leaves out.

The mechanism

Change the way in, and the market changes.

Change one thing · Practice model
Type your question in English · 2 of 10
English text app: 2 of 10 fictional villagers finish checking a payment in this model.

Illustrative data and simplified behaviour. This model does not represent a live company system or measured company results.

Go deeper · LessonAccessibility is a functional requirement
Read the analysis

Use the model below to compare three ways into the same service. An English text app, the same app translated, or a voice assistant that understands and answers in the person’s own language. Watch how many of ten fictional villagers finish a simple task. The numbers in the model are illustrative.

The person

Think about the person who explains things out loud.

LLakshmiRuns a dairy co-op in a Telugu-speaking village
The moment

“I can explain it in five sentences. I cannot type it in English.”

Needs
  • To be understood as she speaks
  • An answer she can hear
Blocked by
  • English-only screens
  • Forms she has to read
Go deeper · LessonYour first eval set
Read the analysis

Our fictional learner, Lakshmi, runs a dairy co-op in a Telugu-speaking village. She can describe a problem with a payment in five clear sentences. She cannot type them in English, and a translated form still asks her to read and choose. Ask how your person naturally explains a problem, and whether your product can listen in that way.

The evidence

Benchmarks need their numbers beside them.

What Sarvam says

Sarvam says its models outperform leading models on Indian language benchmarks.

What it cannot prove

The benchmark figures, who checked them, or whether real tasks get done.

What you would measure
  • Task success by language
  • Speech errors by dialect
  • Cost per conversation
Go deeper · LessonTrace one request end to end
Read the analysis

Sarvam says its models outperform leading models on Indian language benchmarks, but the post does not publish the figures or who checked them. A benchmark also cannot tell you whether a farmer finished a real task. In your project, measure task success for each language with real people, and keep your own test set for every dialect you claim to support.

The trade-off

Building locally is slower and more expensive.

You gainYou give up
Reaches people text apps missvsCostly to train and run
Data stays in the countryvsMay trail global models on general tasks
Tuned to local accentsvsEvery language needs its own tests
Read the analysis

Training and running models for many languages, accents and dialects costs far more than adding a translation layer, and each one needs its own testing. Local models may also trail the largest global models on general tasks. In return, the product reaches people others miss, and data can stay in the country. Decide which languages and tasks matter most, and how you will know each one works.

Your decision

Translate, adapt or build for voice?

Your fictional team runs a state health helpline that today answers in two languages. You can add machine translation to the current text chat, adapt an existing open model for six more languages, or launch a voice assistant built for local languages that hands over to a nurse when unsure. Choose one and explain how you will test each language.

Choose a next move

Make it yours

Leave with a language and voice decision.

Your artifact

Write a language and voice decision: the languages you are missing, translate, adapt or build, whether voice matters, the test task per language and the person who takes over.

Prompt worth stealing

Critique my project artifact using only the evidence I provide. Write a language and voice decision: the languages you are missing, translate, adapt or build, whether voice matters, the test task per language and the person who takes over. Separate observed facts, assumptions, proposed tests and missing evidence. Identify a failure mode and a cheap check. Do not invent company results or user research. Ask for my artifact before starting.

Read the analysis

List the languages your users speak at home and the ones your product supports today. Pick the group you are missing most. Decide whether to translate, adapt or build for them, and whether voice matters. Write the task you will test in each language, the success rate that counts as working, and the person who takes over when the system is unsure.

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